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About

About.

A diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy.

We want to motivate people to unlock their full potential

SB Projects is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy.

Guided by the vision of founder Scott “Scooter” Braun (one of Time Magazine's 100 Most Influential People In the World), SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what's next” to deliver innovative ideas as a leading architect of popular culture.

Family is everythingDo well by doing goodEmpower others, make leadersPlay for legacy

/ Our Mission

Our goal is to create an environment where fear and failure are nothing more than rest stops on the road to success. We want to motivate people to find their path to purpose and execute on it. We want to turn excitement into movement. We want to create reality from our dreams. We want a young person to wake up in the morning and realize that they have meaning. And that meaning has worth.

What is our goal? Our goal is to inspire the world to try.

So many of us go through life scared. Scared of the unknown that is to come.

/ About Scooter

Scooter serves on multiple charitable boards, including Make-A-Wish, embodying SB Projects' dedication to giving back.

Under Braun's leadership, SB Projects has forged partnerships with industry giants like Marvel's David Maisel and GoodStory Entertainment. Since 2007, the company has managed top talent like Justin Bieber, Ariana Grande, and Ozuna.

SB Projects' film and television division produces acclaimed projects like "Justin Bieber: Seasons" and "Demi Lovato: Dancing With The Devil" on YouTube.

Braun's influence extends to investments in companies like Uber, Spotify, and Pinterest, always integrating philanthropy. He chairs advisory boards for organizations like Pencils of Promise and supports Make-A-Wish.

His commitment to social good is evident in his swift responses to crises, organizing benefit concerts like "One Love Manchester." He champions movements like March for Our Lives and launches charity initiatives like "Stuck with U" in response to the COVID-19 pandemic.

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