About

Scooter Braun

FOUNDER, SB Projects

Scooter Braun, CEO HYBE America,  is a leading entrepreneur and innovator in entertainment, music, tech industries and beyond.  Braun personally serves on the board of numerous charitable organizations, including Make A Wish, and remains committed to SB Projects’ founding philosophy of giving back.

Braun’s company has built an elite portfolio of acquisitions and partnerships including Big Machine Label Group, Mythos Studios with Marvel Founding Chairman David Maisel, unscripted content studio GoodStory Entertainment with JD Roth, the acquisition of Atlas Publishing and partnerships with management companies including Jason Owen’s Sandbox Entertainment, Morris Higham Management as well as a long-standing partnership with Aubrey ‘Drake’ Graham and Adel ‘Future’ Nur. Braun is also co-founder of TQ Ventures, a leading investment firm focused on early-stage and growth-stage companies, with Schuster Tanger and Andrew Marks.   

In 2007, Braun launched SB Projects, a diversified entertainment and media company with ventures at the junction of music, film, television, technology, brands, culture and social good. Today, Braun has a roster of the top pop culture icons under his management, record label and publishing companies that include Justin Bieber, Ariana Grande, Ozuna, The Kid LAROI, Idina Menzel, and Tori Kelly, to name a few. 

SB Projects has grown their film and television division to include a prolific slate of projects including FX Network’s comedy series “Dave,” YouTube’s record breaking docuseries “Justin Bieber: Seasons,” CBS’s “Scorpion,” Ariana Grande feature documentary “Excuse Me, I Love You” with Netflix, “Never Say Never,” which remains the highest grossing music documentary in domestic box-office history and most recently, YouTube’s critically acclaimed four part docuseries “Demi Lovato: Dancing With The Devil”.   

Braun impacts new verticals through his own investments which include Uber, Spotify, Songza, Casper, Waze, Dropbox, Pinterest, Coupang, Grab and many others.

Braun is committed to his company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. He serves as chair of the advisory board of Pencils of Promise, a global education non-profit, and on the board for The Make-A-Wish Foundation.  He, alongside his clients, and his companies have – together – granted over 540 wishes, and counting, for Make-A-Wish. In 2017, he proved to be the music industry’s “first-responder” when he organized the “One Love Manchester” benefit concert and “Hand in Hand: A Benefit for Hurricane Relief” telethon, within just months of one another. In 2018, he also worked with the founders of March for Our Lives to execute one of the biggest youth-led rallies in U.S. history. In response to the COVID-19 pandemic, SB Projects with clients Justin Bieber and Ariana Grande launched charity single “Stuck with U,” with all net proceeds from streams and sales going to First Responders Children’s Foundation. “Stuck with U,” which marked the first of many charitable singles from the SB Projects roster, debuted at number one on Billboard’s Hot 100 Chart.