SB Projects is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. Guided by the vision of founder Scott “Scooter” Braun (one of Time Magazine's 100 Most Influential People In the World), SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what's next” to deliver innovative ideas as a leading architect of popular culture.


Our Mission


So many of us go through life scared. Scared of the unknown that is to come.

Our goal is to create an environment where Fear and Failure are nothing more than rest stops on the road to success. We want to motivate people to find their path to purpose and execute on it. We want to turn excitement into movement. We want to create reality from our dreams. We want a young person to wake up in the morning and realize that they have meaning. And that meaning has worth.

What is our goal? Our goal is to inspire the world to try.

What We Value

  • Superhuman work ethic - #hustle & #grind
  • Family is everything
  • Do things different and better
  • Embrace the power of youth
  • Do well by doing good
  • Always maintain an underdog mentality
  • Play for legacy - chess not checkers
  • Find your meaning and make it count
  • Empower others, make leaders
  • Why be normal?

Scooter Braun

FOUNDER, SB Projects

Scooter Braun, CEO HYBE America,  is a leading entrepreneur and innovator in entertainment, music, tech industries and beyond.  Braun personally serves on the board of numerous charitable organizations, including Make A Wish, and remains committed to SB Projects’ founding philosophy of giving back.

Braun’s company has built an elite portfolio of acquisitions and partnerships including Big Machine Label Group, Mythos Studios with Marvel Founding Chairman David Maisel, unscripted content studio GoodStory Entertainment with JD Roth, the acquisition of Atlas Publishing and partnerships with management companies including Jason Owen’s Sandbox Entertainment, Morris Higham Management as well as a long-standing partnership with Aubrey ‘Drake’ Graham and Adel ‘Future’ Nur. Braun is also co-founder of TQ Ventures, a leading investment firm focused on early-stage and growth-stage companies, with Schuster Tanger and Andrew Marks.   

In 2007, Braun launched SB Projects, a diversified entertainment and media company with ventures at the junction of music, film, television, technology, brands, culture and social good. Today, Braun has a roster of the top pop culture icons under his management, record label and publishing companies that include Justin Bieber, Ariana Grande, Ozuna, The Kid LAROI, Idina Menzel, and Tori Kelly, to name a few. 

SB Projects has grown their film and television division to include a prolific slate of projects including FX Network’s comedy series “Dave,” YouTube’s record breaking docuseries “Justin Bieber: Seasons,” CBS’s “Scorpion,” Ariana Grande feature documentary “Excuse Me, I Love You” with Netflix, “Never Say Never,” which remains the highest grossing music documentary in domestic box-office history and most recently, YouTube’s critically acclaimed four part docuseries “Demi Lovato: Dancing With The Devil”.   

Braun impacts new verticals through his own investments which include Uber, Spotify, Songza, Casper, Waze, Dropbox, Pinterest, Coupang, Grab and many others.

Braun is committed to his company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. He serves as chair of the advisory board of Pencils of Promise, a global education non-profit, and on the board for The Make-A-Wish Foundation.  He, alongside his clients, and his companies have – together – granted over 540 wishes, and counting, for Make-A-Wish. In 2017, he proved to be the music industry’s “first-responder” when he organized the “One Love Manchester” benefit concert and “Hand in Hand: A Benefit for Hurricane Relief” telethon, within just months of one another. In 2018, he also worked with the founders of March for Our Lives to execute one of the biggest youth-led rallies in U.S. history. In response to the COVID-19 pandemic, SB Projects with clients Justin Bieber and Ariana Grande launched charity single “Stuck with U,” with all net proceeds from streams and sales going to First Responders Children’s Foundation. “Stuck with U,” which marked the first of many charitable singles from the SB Projects roster, debuted at number one on Billboard’s Hot 100 Chart.

Allison Kaye


Scott Manson

Chief Operating Officer

Jen McDaniels

President of Management

David Appleton

Artist Manager

Taylor Bartley

Office Assistant

Tony Bracy

VP, Marketing and Promotion

Jen Coen

Director, Brands & Ventures

Charlotte Chandler

Executive Assistant

Zac Cohen

Artist Manager

Angelica Cooney

Executive Assistant

Emily Entner

Executive Assistant

Jules Ferree

President, Brands & Ventures HYBE America and Executive VP Brands SB Projects

Chelsea Fodero

Artist Manager

Gemma Follari

Creative Executive, Film & TV

Maria Hunt

Office Manager

Austin Goldman

Manager, Digital Hip Hop / Lifestyle

Crystal Huh

Director, Brands & Ventures

Taylor Hypolite

Marketing & Digital Coordinator

Alex Karroll

Personal Assistant

George Lin

Senior Director of IT

Luisa Moreno

Head of Digital

Claire Montgomerie

Graphic Designer

Kollyn Muangmaithong

Executive Assistant

Shauna Nep

VP, Philanthropy and Executive Director of the Braun Foundation

Paula Park

Philanthropy Manager

Caroline Rizzo

Executive Assistant

Tavo Roig

Co-Head of Digital, Pop & Rock

Rachel Rowley

Artist Manager

James Shin

President, Film and TV

Nicole Sylva Krolicki

Director, Creative Sync and Licensing

Kathleen Tagarao

Digital Manager, Pop & Rock

Marissa Thompson

Manager, Brands & Ventures

Veronica Wall-Reed

HR Director

Madi Welker

Artist Manager

Kyle Vinuya

VP, Film & TV

Sofi Vazquez

Paralegal - Legal & Finance