Talent manager and producer Scooter Braun and his SB Projects, who have guided the careers of some of the top music artists, has teamed with veteran reality producer JD Roth, co-founder and former CEO of 3 Ball Entertainment, to form GoodStory Entertainment, a new unscripted content studio. It will focus on developing and producing character-driven stories in the unscripted, live event, and feature documentary spaces.

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