Karla Welch, ranked #1 on The Hollywood Reporter’s list of ‘The 25 Most Powerful Stylists in Hollywood,’ ‘Stylist of the Year’ from the Daily Front Row and #1 stylist from Business of Fashion, debuts a collection of white t-shirts with Hanesâ as her first launch for x karla. Inspired by the original t-shirt Karla custom made for Justin Bieber’s BELIEVE tour out of Hanesâ cotton tees, the full collection is inspired by her creative relationship with her long-time client and friend, Justin Bieber and the love they mutually share of a good white t-shirt.

With the line CLASSICS NEVER DIE, the collection features several variations of the piece Karla feels is a uniform in most people’s wardrobe at an affordable price. “I just wanted a shirt that I could go back to over and over again,” said Welch.

Each style is priced at $30.

The campaign also features Kaia Gerber and Joan Smalls. The campaign’s creative direction was by Karla and Matthew Welch for Meritocracy and shot / directed by Matthew Welch.

The collection is available on xkarla.com.

Until supplies last, the first drop from the collection will also be available at a pop-up at Maxfield, a luxury boutique in Los Angeles, on August 6.

Maxfield
8825 Melrose Avenue Los Angeles, CA 90069

For the first time ever, Postmates will open an in-app Hanes x karla pop-up shop experience. The in-app experience will be pushed to their wide network of customers in the LA area – giving them unprecedented access to x karla and the pop-up, as Postmates drivers will pick up exclusive stock from the shop itself.