Martin Garrix Signs to Scooter Braun Projects, Earns a UK No. 1

November 18, 2013

Few high school students are having a better fall than Martin Garrix.

Yesterday (November 17), “Animals,” the 17-year-old Dutchman’s breakthrough EDM track, hit No. 1 on the official UK charts during its first week of commercial release, beating Lily Allen and Ellie Goulding to the top spot.

Today, Scooter Braun Projects (SBP) confirmed to Billboard what had been widely rumored: Garrix is SBP’s newest client, and will be handled by SBP agent Michael George. He joins a roster that includes Ariana Grande, PSY, and, of course, superstar Justin Bieber.

Even at a company known for signing teenaged talent, Garrix’s age caught Braun by surprise. “I thought Mike was fucking with me,” Braun says, after George told him about his then-16-year-old discovery.

Garrix will make his first official appearances stateside this February during a two-week headlining tour. A series of singles and probable collaborations are expected, but no release dates have been set.

Garrix becomes SBP’s first EDM client in a split worldwide management deal with MusicAllStars Management, a sister company of Dutch label Spinnin Records (Afrojack, Nicky Romero, Bingo Players), which first released “Animals.” Garrix was already signed to Spinnin when he met Michael George, then a recent hire of Scooter Braun, who was scouting EDM talent during Miami Music Week this past March.

“There was just something about the charisma and his personality that really shined through to me,” George says of his first meeting with the young producer. “When I went home, we Skyped and – I’ll never forget – he came on Skype and said to me, ‘Bro, bro! I’ve had this melody in my head, I couldn’t sleep! I need to send you the song!’ And he sent me the demo version of ‘Animals.’”

“Animals” began circulating as an underground track last spring, without Garrix’s name attached (his identity was revealed by Billboard in May). It has gone on to spend 18 weeks on the Dance/Electronic Songs chart, currently in its peak position at No. 8. It’s been on the Hot 100 for eight weeks peaking at No. 75. Garrix came in at No. 17 on Billboard’s 21 Under 21 in September – all without ever touring the U.S. or even playing an official gig...

 

Read more at Billboard.