Scooter Braun, Founder of SB Projects, a full-service entertainment and media company with ventures integrating music, film, television, technology, brands, and philanthropy, will host “Sunday Funday Showcase,” an event at South by Southwest featuring live performances and activations from Buffalo David Bitton and Op on Sunday, March 9 from 12 pm to 11 pm at Banger’s in Austin, Texas.

Cody Simpson, Dan + Shay, Tori Kelly and Rixton will perform, as well as surprise guests. Proceeds from all games and activities will benefit Pencils of Promise, a nonprofit that increases access to quality education for children in the developing world, and Fuck Cancer, a movement that activates Generation Y to engage with their parents about early detection of cancer.

“The Sunday Funday Showcase is a celebration of music and interactive at SXSW, highlighting what the conference is really about…the synergy of our two businesses of music and tech,” said Scooter Braun. “I’m looking forward to bringing some of the most talented young acts in the world together at Bangers for a night to remember. While riding the mechanical bull is going to be great, the best part is that it all goes to support two of my favorite for-purpose organizations, Pencils of Promise and Fuck Cancer.”

About Op

Founded in 1972, Op is the quintessential all-American brand. Op was the first company to successfully translate the surfing lifestyle into a complete fashion idea by focusing on the West Coast youth scene. Today, Op fuses beach culture with fashion by combining the latest trends with its authentic, California surf-inspired heritage.  Op has everything needed for a laid back, no fuss summer style. The Op collection of juniors and men’s apparel and accessories in the campaign, exclusively available at Walmart in the United States and online at www.walmart.com.

About Buffalo David Bitton

Buffalo David Bitton® is an internationally renowned lifestyle brand. Founded in 1985, Buffalo branded apparel and accessories can be found in more than 3,000 better department and specialty store locations in over 18 countries around the world. Buffalo is committed to its heritage of making the best quality fashion for men, women and children. To stay up to date with the latest news from Buffalo, visit Buffalojeans.com and get in on the conversation and follow @BuffaloJeans on Twitter and Instagram.  Become a fan of Buffalo on Facebook at facebook.com/buffalojeans

About SB Projects
SB Projects is a full-service entertainment and media company with ventures integrating music, film, television, technology, brands, and philanthropy. Guided by the vision of founder Scott “Scooter” Braun, SB Projects combines creativity, the ability to engage global audiences, and an understanding of “what’s next” to deliver innovative ideas as a leading architect of popular culture. 

About Iconix Brand Group
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R) and LEE COOPER (R).  In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.